Redefine - Seven By Seven - CD Single Intense Bristol rock outfit Redefine are doing surprisingly well considering they look like they should still be at school. With a demonic opening that sounds like all hell breaking loose amid gut-wrenching screams and a shower of raucous guitars, their premier single will draw you into metal ferocity before slipping into spikey paranoia and Silverchair-esque emotion. A bright future could well be on the cards. **** ROCKSOUND MARCH 2001

Bristol foursome Redefine look set to cause a stir as big as their ear-bleedingly chunky sound with the release of their debut single 'Seven by Seven' though local indie Sugarshack. Thanks to foaming-at-the- mouth praise from Steve Lamacq, who's been heavily rotating the hard-as-nails but melodic screamathon on his Radio One Evening Session, the three track cd single has attracted 'through the ceiling' pre-sales from record stores in the UK and beyond.

Add to that web sales direst from SS's heavy traffic generating site, and we could be looking at serious indie chart action. Not bad ging, especially as the handsomely coiffured quartet are all still at school. VENUE 16/03/2001 'Seven by Seven' starts really heavy with grinding guitars and throat-scraping scream -a -thon vocals, but suddenly transforms into emotional balladry. KKK KERRANG, APRIL 2001 RADIO 1'S ALTERNATIVE SHOWS PICK THEIR THREE MOST IMPORTANT TUNES OF THE WEEK - 4/02/2001 MARK RYDER - Joy STROKES - The Modern Age REDEFINE - Seven by Seven (Sugarshack) From the opening seconds of Seven by Seven, you know your building up to some monster metal riffing, ass-kicking and screaming tune, and that's just what you get( at least in the intro ).The song has a distinctive industrial-metal feel as there's load's of guitar effects and weird loops underneath the distorted vocals and guitars. The verses show the band's Placebo influences and both characteristic guitar parts and vocals with a more upbeat punkish vibe leading to a mellower break before metal comes back. I would strongly recommend this band to fans of Pacebo and The Smashing Pumpkins. This single shows Redefine have stacks of energy as well as being able to pull off some gentle moments. WWW.ALTERNATIVEPERSPECTIVE APRIL 2001 Redefine - Seven By Seven (Sugar Shack Records) Bristol-based four-piece Redefine release their debut offering on Sugar Shack Recordings on January 29 2001, and from listening to these three slabs of angst-ridden alternative rock, it certainly won’t be their last. More importantly, these tracks give a tantalising glimpse of Redefine’s soon to be released album ‘Daisychain Cycle’. Already attracting interest from the industry press, the band sound like an inventive Placebo, or more closely, Swedish alternative rockers Fireside. The title track illustrates this perfectly - a tortuous four and a half minutes of brutal chords and compelling tangents it grows in impact with each listen. Second track ‘Daisychain’ blends a searing chorus with reflectively melodic verses to create a well-rounded anthem to frustration and helplessness. Finally, ‘Light The Glass’ catches Redefine at their most optimistic, ‘We walk out of the light and the day seems brighter and brighter’, a mature and well-crafted song crammed with dynamic chords and driving bass. All in all, a fine start to a no-doubt glittering career - listeners will emerge blinking and dazed from three tracks of edgy and visceral power. Article: Ben Banyard www.bristolsound.co.uk APRIL 2001 REDEFINE - CYPHER - CD SINGLE Bristolian noise merchants Redefine clearly like to wear their influences on their collective sleeve. Pete Daplyns vocal delivery echoes Placebo's Brian Molko if he'd spent time as a hod carrier on a freezing cold building site. 'Cypher' exudes jabbing military rhythms and a superbly heavy guitar sound which, at times, sounds as though it was sampled directly off The Smashing Pumpkins 'Siamese Dream'. While its all well and good tipping your hat to your heroes, a little more emphasis on the originality front will hold Redefine in good stead for future releases. Reviewed by Simon Young KKK KERRANG JUNE 2001 REDEFINE - CYPHER (SUGARSHACK) It's unlikely that anyone has ever sounded as much like Brian Molko as Redefine's Pete Daplyn does and managed to get away with it. Exciting and emotional, 'Cypher' benefits from trying to sound like Deftones when it's had too much of the Placebo influence. *** Johnny K ROCKSOUND JULY 2001 Redefine 'Cypher' Sugarshack Records As if the early hours of Monday morning weren't enough to mess with my fragile, post-weekend head, the second single by Bristol-based four-piece, Redefine, lands on my desk. Described in the press release as hard hitting (cheers, guys), no amount of preparation would be adequate for this utterly brutal aural assault. Already hailed by Steve Lamacq as rock's latest prodigies, this lot are going straight to the top causing considerable damage to anyone who interferes with them on the way. I hereby end this review in order to visit Boots to invest in a bumper pack of top brand pain relievers, secure in my mind that there's no alternative other than to declare Redefine as life's new Malevolent stars. Buy! Buy! Buy! Virtual Cardiff 22.06.2001 Redefine 'Seven by Seven' Sugarshack Records On a scale of one to ten, I would give Redefine's recent cd single eight for execution, four for cover design and two for originality. I forsee big things ahead for this young four piece, if you're a big Placebo fan then this is right up your street. They appear to know all the tricks of the trade, songs quite smoothly shift between intense riffarama with highly distorted screaming into quiet well sung verses. The only problem with a band like Redefine is they, along with many other bands of this nature, are all hamsters running in a never ending wheel of short-term success. If only these four guys could put away the hair gel and overcome the desire to rock Top Of The Pops, they could potentially be one hell of a good band. Until then they will keep running around until the next hamster comes to replace them. Probemusic 2.05.2001 (Garlon Hairmungus)